Thanks for the replies - I was only curious - having never flown west to the UK from south-east Asia in daylight, I was interested to know if it was common practise.
The fact there was 100% compliance with the FA's request (not an order) seems many pax prefer to spend 10 hours in the dark regardless of the time of day...
Frankly, I couldn't sleep due to my body clock being on Thailand time (it was a 1250 hours departure local, landing LHR 1930 local), so the advantage to me was having a clearer view of the AVOD screen.
Have to complement EVA on their AVOD and in-flight service, as well as Elite class cabin - although the foot/legrest is kinda silly and a bit redundant when you're 6'1" like me!
Again, thanks for engaging - an interesting discussion at any rate.
Spacey