"It seems it's a new concept for some in NSW to just go about the job and not feel the need to tell every tom dick and harry how good you are at it."
Er, maybe that's because they are already months overdue in delivering new aircraft for a contract which they won partly based on their claimed ability to deliver these aircraft sooner than their competitors (who also tendered using EC145 and AW139). The contract is on the net. AW139 for Wollongong in Feb 2008, and AW139 in Sydney in June 2008.