Over many years of international travel with BA, I have found their attitude to me to be quirky and quixotic, to say the least.
This really does sum up BA over the last 5-8 or more years. When they are good, they are very good, but when they are bad they are conversly very bad!!
(isnt there another thread about this..) They used to be consistantly good, and if you did get a problem usually you would get it smoothed over by someone, even if it wasnt the initial response from their staff. Unfortunately that old attitude has gone and this time they caught the wrong guy out with the new attitude.
I have a feeling that its got alot to do with the way the company management is treating its frontline staff, which then filters down to the customer.
Personally, since I have tried to avoid flying through the UK since the "security enhancements" now in place, I dont fly BA much anymore. I also think that the current UK security setup doesnt reflect well on BA, because pax see it as part of their experience flying BA though London, regardless of it being nothing to do with them. Its abit like the "extra security" you get flying an american carrier to the USA.
BTW, To those that say "whats the big deal, the girls flew didnt they", Im convinced the only reason that happened is because their father was there and caused a stink about it.....