RRC767,
I sympathise with your feelings. A new company like this is just the thing to get the job market back on the right track, get all the VASP pilots back in seats. I would think the market (in the sense of passengers) is ripe for a no-frills operation. Bus fares going up due rising fuel costs, road tolls, lots of people had a taste of tourist travel in the late 90s and would like to have more, but at lower cost.
They will need very good management.