OK well £499 was a quick example, and know that fares are somewhat lower, depending when how and who with.
I can`t see it being a confused strategy. Why? BA VS Zoom manage it.
So business pax check in at their own terminal, economy in main terminal.
It maybe a great product and very focused, but its bleeding dosh from every pore in its body, and no doubt other companies too but this one can`t raise cash at this moment.