With that logic, responsible CEOs should all be travelling Ryanair, but only if 1p all incl. tickets are available.
That's a complete distortion of what I said.
Company CEO's should have a travel policy which is not just cost effective but also suited to their business needs. If the business requires flexibility with travel times / dates then clearly Ryanair is not an option, even if they are cheaper.
I don't know what Ladbrokes corporate travel policy is, but in banning business related travel with BA Mr Bell has at the very least reduced his company's options when it comes to air travel. That may mean they shop around and get cheaper tickets, but they may also end up with more expensive ones. There may also be less tangible shortcomings - employees being saddled with inconvenient routings and flight timings etc.
I'm not a Ladbrokes shareholder, but if I were then I would be less than happy if their travel policy had been compromised at the whim of the CEO. The fact that he's done so because of a personal rather than a business grievance makes me question his suitability for the position.