The only reason this happened with Ladbrokes is BA managed to foul it up with the wrong person
Corporates are driven by cost. The ticket deals and refunds from BA (if certain levels of expenditure are made) means those large corporates arent going to go anywhere else. The top dogs dont care if the minions get bad service or suffer a delay as long as it doesnt impact on their business. BA will continue to be the main player no matter what.