Of course, here is a glaring eg. of a company getting too big for it's boots and forgetting this very important fact.
Apart from the the aircraft, the crews are the greatest asset a company can have. If the crews are looked after, they will look after the company. Forget that very important point and the crews can and do, cost the company dear.
One of the criterion to gaining employment with them is to be a "friend" of the big willy.