The only thing that put me off Bose was that primarily they are a marketing company rather than a manufacturer.
A little harsh perhaps. I agree that the marketing pitch doesn't sit well in the UK (a bit like Amex with "Membership has its privileges") however the product is good, if pricey. I have a pair of Bose's and wouldn't change them. It's still great to hear the noise fade to where it belongs (in the background) when I press the button. The increase in audibility of r/t is also pretty magical.
Go into any theatre and you're likely to find the sound rig includes Bose speakers. Industrial and commercial customers are not flattered by marketing.