Long term strategy.
B777-200LR for Sydney, Hong Kong and Los Angeles (6).
B777-300ER for Sao Paolo (or Buenos Aires), New York, New Delhi and Beijing (8).
Short term tactics, connect Beijing with South America first, then build from there.
Take a page from EK.
Hub them through JHB, connecting East and West.
Use the geography and let the big boys fight over Europe and connecting Europe with the world.
That's what should be done...................
Now, dream on!