I don't think that the Belgians ever had any marketing accumen. This is joke. SN Airlines, SN Brussels Airlines, Brussels Sprout Airlines...what else are we going to hear! . .I think Sabena or Belgian's national flag carrier needs a new image, something to be proud of. I'd rather hear something that has Belgium and International....BINGO!! What about Belgium International ???
I haven't seen their new logo yet, however I can only imagine that its dull, representing little enthusiasm.
Aloha