LCC's
On Legacy Carriers, as a pax, do you really get what you pay for when flying short-haul?
For example, say on a flight from the UK to Europe in Business Class, the price of a return ticket could be £700 compared to a LCC price of £200. For the £500 difference, this could cover; flexible bookings, a free copy of The Times, a priority check-in, a free G&T, a wider seat, a free breakfast and a flimsy curtain to separate you from the rif-raf.
Of course sitting at the front of the aircraft will get the premium pax to their destination earlier, by about 20 feet ...
As Sir MB once said 'in the real world, would you really pay £10 for a newspaper?' The lo-co's don't think so, and so they have been successful