If DHL will be paying for the fuel for all the flights, the "block space agreement" sure smells more like ACMI than "Polar scheduled service"! THAT is the "spin" or "inaccuracy" in the press release!
Polar will supply the Airplanes, Crews, Maintenance, and Insurance; and DHL will supply [most of] the payload, fuel, ground handling... Yep! ACMI!