Phorm.
...a company run by and employing some folks with a very checkered past... is attempting to take advantage of ISPs' lust for advertising dollars, and setup a centrally controlled system (spanning not only ISPs, but countries) that is designed to capture, analyze, and retain information about the browsing histories and behavior of hundreds of millions of individuals. On top of that, the system is designed to deliver content to and redirect browsers based on very fine grained channel rules. It is not only a wet dream for targeted advertisers, but for government agencies and hackers as well. Which is of even greater concern give that the software for the system is the product of Russian developers and Phorm has said that ISPs aren't given access to the source code.
But Phorm promises that their system won't store or use personal information. Honest.
So we don't need to worry about that then, do we?
