http://blog.foreignpolicy.com/node/8634 
Check this out!
Anyway...the choice depends on each pilot personal taste. If you wear the best pilot watch don't make you better pilot and vice versa. Clothes and objects don't change who you really are. If that could be true than I would design a watch addressed to F/O's that one become captains! Could be a success!
Happy times whatever watch you may own!