Shep I think this is the direction things are moving albeit slowly. When the eco warriors cried out years ago people laughed at them as hippy lulas. Then slowly some companies began to see the necessity and potential benefits for them of "going green" the problem for many countries is that to recycle and create green policies which are successful it requires a substantial "back office" infrastructure. This requires a substantial amount of people to shift their mindsets into recycling, carbon footprint awareness etc in order to justify the investment. For example here in HK there have been in some quarters of the public and some recycling programs by the government so some communities have began recycling, it then transpired that the bins were all dumped into the usual generic pits infuriating the public. BUT its almost chicken and egg people need to be recycling in order to justify setting up the costly support and infrastructure to process the recycled rubbish. SO the leadership needs to come both ends. 1 from a shift in consciousness from the citizens and educational programs and 2 leadership by the Government and a joint effort to convince companies to provide the back up service and make it lucrative enough for them to do so. As caring for the environment becomes lucrative it will become more established. It will happen because as t has been said here, the cost in so many ways to ignoring these issues is biting us all on the bottom. CX will learn the same regarding their own abuses of staff. Things have a way of balancing out eventually.
ACSM, maybe you are more comfortable in the tabloids rather than the broadsheets.