I thought the interview was very valuable. For the first time I can remember, someone (MOL) specifically stated that no frills actually means no fairly fundamental things. For example, MOL said he will by and large ignore your attempts to complain.
Even worse he accepted that your ticket is not reliable ie it's pot luck whether you will actually make the journey within a couple of days of what's on your ticket. That is really quite serious to most people.
Against that he claimed, and he convinced me, that average ticket price is £35. That is staggeringly low. I just wouldn't have expected that. I can't see how BA can live with that in the long run.