The sad fact of the matter once all the packaging and excess baggage has been removed is that the general attitude or "culture" within BA is/has been heading in the wrong direction for sometime.
If it takes a few headline grabbing articles, irrespective of the precentage of factual content to indicate to "management" that a change in direction and attitude is urgently required, then so be it.
BA needs to get back to where it once was, a worldleading, worldbeating organisation that set the benchmark. What we are witnessing now is nothing more than the symptoms borne from a management team that wants to compete down in the gutter.