No better, no worse
I believe that I was sticking to the sentiment of the thread. As far as I am concerned BA's service is no better or worse than the other carriers where you had to make a connection. On board, on long haul at least, it is generally better but that is very much a matter of personal taste. From my perspective the mistake that BA management have made is retrenching from the regions as that makes BA much the same as AF, LH, KLM... (maybe I just don't get the OpenSkies thing)
When they do get T5 working with very short connections they may have something that differentiates them. My God, is that the plan after all? Personally I would be so much happier if they replaced the MAN to LHR bit with a 2 hour train service. Now that would be differentiation but I am going off topic again.