Julian,
Have to agree. I did my PPL in the UK. I went to many schools (12 in Northe London)and met many Instructors who were so far up the back sides, and people on reception who totally blanked you. I was about to spend £6000 with them, a "Good Morning" would have been nice. Even when finally finding a half decent school, I found the attitude poor. Yet went States side to do my IMC and found you were treated as a customer, and paid half the cost as the UK.
Like respect, you have to earn patriotism. Too many schools feel as though it is a customers right to use them!