In such circumstancies Ryanair's low fare level becomes disadvantagious if it still is to remain the main asset (some say the only one). The carrier has to compete on many different levels - other than price - to win. People love Ryanair just for those "free" flights, certainly not for passenger-friendliness. FR should have make friends for other reasons as well, why didn't they try to create a more positive general image of themselves? I mean everybody value your money at most, but many still try to suggest you are "precious" for other reasons as well. FR also should try to impress you with something other than just the price.