Never heard so much rubbish...
Raise prices- do you have any idea how price sensitive the market is? I travel C class LH every week and BA is the most expensive so I don't use them. LH, AF, KLM are lower so thats what I use.
Add service - BA already has the highest service levels in Europe
Stop transporting Chavs to places they don't have the brains to appreciate at prices that are less than the FULL COST of whats' being provided without cross subsidies. - can tell your not in yield management. These pay most of the wage bill. yes revenue generation is hiher in Y class but they are the biggest cash flow.
The Ryanair model of giving the flight away and charging for food and water etc. is not sustainable, and never has been - who else has tried it to show it is not sustainable?
Utter, utter rubbish. Your customers are those who pay a market price for the goods, no one else, don't downgrade them to a level they are not at.