Adam Air won "most recognized brand" award. And didn't some organization gave Adam Air the "Merit Award for LCC of the year" ???
Well it certainly is highly recognised just like Helios and SilkAir despite the small sizes of both those airlines. But not all publicity is good publicity.......
... And the "monkey budget" for their security (yes one of the largest number of thugs roaming around terminal 1C, is Adam Air's security) would be much less.
What do the security guys do? Do/did they threaten to attack the families of any pilots who were minded to not take off in an especially dangerous aircraft?