Instead of no-frills flying, low-cost carriers are offering lounges and priority boarding, just like BA. Soon, the pressure will mount to offer more. How long before EasyJet divides the aircraft cabin into haves and have-nots? Of course, it needs original marketing - perhaps "Quiet and easy", a guaranteed toddler-free experience for an extra pound stg. 20 per ticket?
Because people have realised that they want service.... or at least want the choice.
If this is indeed the future for the US industry also, can it happen during a recession? Which airlines can/will react first? and can the majors ride out another 5 or so years while the customers decide what they want or can afford?