Xeque:
"... fight back.."
Well, I'm on several frequent flyer programs, and I just write to these airlines that I, as a humble customer, would consider choosing a "mobiles-off" company in the future, should they decide to generally allow mobile conversations during flight. At least, I would expect that they would restrict mobile use to a limited cabin area. If I sit some 10 rows away, I guess that the general noise level in the cabin will graciously spare me these conversations....