Frankly the MOD have got more of a problem of retention of personnel rather than recruitment; I very much doubt that there will be a huge effect in doing this(even if its even passed successfully!).
May even be counter-productive in advertising the Armed Forces to the public (a story like this would unfortunately probably be given more publicity on the news than the death of a British soldier etc.).
Either way, just some more people trying to throw their weight around for very limited gain.
