Makes little difference if the punters won't pay. FR also have many more seats to fill than J2. The problem with the marginal regional airports is that you can't get the required yields simply because the catchments aren't big enough. Eastern seem to have the right solution for the "marginals". 15-40 seater aircraft with high fares serving a niche market where the market appears to be relatively price inelastic. Any of the sun routes have enough choice already with very few exceptions. City routes from marginal regionals just don't have the mass appeal or the required yield to generate a profit.