Pilotbear,
You speak a lot of sense. In fact I think you have just described quite a few existing operators. A few years ago Netjets were feared, but for us they generated an interest in private aircraft much higher than they could supply, and the rest of us mopped up the excess, hopefully blink will be the same, with a big marketing budget and limited operational ability in terms of payload / range it all sounds good to me.
Phil