Back to the thread -
Having just watched the Melbourne F1 race, gotta say - it was pretty damn hard to spot Etihad on the car....the rear wing is one of the primo spots for sponsors, and its what EY have paid for, its however on the back side of the rear wing and not the front....doesn't make for good exposure as not many camera shots are rear on.
Many front on shots of cars coming down the pit straight in sequence, with their respective sponsors clearly catching valuable camera time. The Ferrari's by contrast, nothing seen. blank. zip
marketing blunder, or money well spent?