Phil,
From what I've managed to glean from the press Blinks model is going to be different from your usual AOC operation,I guess its all confidential until it launches in the next month or so.Maybe brokers wont be playing such a large part of the operation which wont be such a bad thing and will therefore lead to a larger slice of the profits.
As the Mustang is not intended for the rich luxury end of the market, cutting out catering,water and waste servicing will only save time and money,in my humble experience most so called executive catering leaves a lot to be desired and in a lot of cases is just repackaged food available to all from Waitrose with an enormous premium placed on it.On a short flight most execs will be happy with a paper to read and a bottle of water,from the tap of course!!!!!