aprune said, with Highflight agreement
[QUOTE]think that Blink are looking to create an entirely new market. Anyone who flies around in a mid-large business jet doesn't relax happy in the knowledge that they have saved money over travelling business class. Cost simply isn't an issue for them - time, comfort, independence and show are more likely driving factors.
Blink's market appears to be middle-management businessmen and budding entrepreneurs who would normally travel business class but have become disillusioned with the current loco airline model and oppressive security checks at the larger airports. That, added to the convenience of travelling when they want to and arriving at an airport closer to their ultimate destination whislt being treated with a modicum of respect for a similar cost to airline travel makes a compelling case for an operation such as Blink.
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How is that "an entirely new market" ? Every Biz Jet, or fractional ownership operator sings the same song.
The point being, that the shiny brochure may convince some investors, but a bit of research shows that the market is fairly well covered already. Add to this the general economic downturn around the world, and Mr middle management will be TOLD by Mr CEO to go scheduled. The safe future for the Biz Jet market is the high nett worth individual, who will be more than happy to pay a bit more for a more spacious cabin, a proper toilet, and not having to do a tech stop because there is more than 3 of them.
I think Phil is spot on, there will be a lot of marketing, and a lot of interest in the honeymoon period, but ultimately, Blink will either have to downsize it's ambitions, or dump rates to get market share.
highflight - it may sound negative, but it is just the reality of the situation as seen by people already in the industry. Lets face it, if it was that easy, then everyone would be doing it.
Business class ticket ex LCY to GVA with Swiss (good product) £550 open return. So £1650 for 3 pax. How much on a mustang?