Highflight.
I think people are negative because they think it's a reckless idea.
When AIr Charter Scotland purchased CJ's did everyone call them arrogant...no because it wasn't risky beyond commercial sense.
In fact when LEA anounced it's Mustang purchase, people aplauded (a fan of the airframe or not). because they do it properly, and it is part of a larger fleet.
To phase in 40 aircraft with no license to operate them in a market that will not support another 40 aircraft is at best optimistic.
The client gets an inferior product and the rest of us have to put up with the rate dumping that always follows struggling operators who need large market share to simply break even.