Newark
Chap in Newark is offering up to 25% discount if you shop in uniform. He has enlisted several other retailers too. Apparently 20% if you only show ID. He was on the regional news.
Spilsby
Lady is starting a pro-services movement.
Woodhall Spa
Dry Cleaners pushed a 10% discount on me for my cleaning as I was in uniform.
Lincoln
Shops shop at the bottom of the High Street runs 10% off against ID.
Its rolling.