It's funny, actually. Or is it? When you wanted to find Ryanair's best prices just a month ago you would go to its "Find best fares" pages. As they just disappeared, instead of running through unfriendly data and searching day after day many of us have already found some substitutes. Without waiting for a miracle, you can go to the sites like skyscanner and they will show you all Ryanair's fares for the entire month, on one page, taxes included. Within one second you will get a graphical chart of all these fares. Great! However, by using these pages the potential passengers can find even more options. Namely, they can find also the competitors' prices. Isn't it a bit harrassing for you, dear Ryanair? Why do you challenge your business, I would ask.
How is it possible that someone else could inform about the seller's prices better than him? Well, the mentioned skyscanner uses so called price indexing system. What a pity your software provider didn't bother to create such a function for you.
Anyway, by refusing to cope with this issue you could weaken your sales, don't you agree?