ifmu, when you say propaganda, it means that you dont believe what they are saying - a pox on you! Those guys who are working on the X2 are just like you and me (except they know what they are doing, mostly.)
Nick,
I would guess that the guys working on the X2 are not the same ones that dish out the propoganda, or marketing if you prefer. Personally I'm a fan of the concept, it will be interesting to see how many of the spin-off aircraft from the marketing become real, or not.
-- IFMU