I retired from what is now First Choice airlines and retained some staff travel benefits such as "last minute" and 5-15% 0ff brochure prices (The latter I have as a shareholder anyway).
I helped negotiate these and used as a measure that there had to be a benefit to the company as well as the individual. I can get the odd bargain or better deal, but the company will also benefit in having a couple of bums on seats or beds that they may well have been empty.
As I would opt for travel with the firm anyway (I know where "the bodies are buried"...but still believe that they have a really good product) this makes a pleasant addition to my life in retirement.
It will be interesting to see what the Britannia benefits are following the merger!