Credit to Ryanair finally sieze the initiative for EDI-BOH, this route must have been on the EZY radar. Pax figures flown on EDI elsewhere are very strong and generally significantly up on Glasgow.
Jan 2008 EDI pax figures:
LGW 51K
LHR 93K
LCY 29K
LTN 24K
STN 30K
BRS 17K
SOU 14K
BOH - benefitting from the Ryanair marketing reach, which is huge - should generate 15-17K pax per month once the route is properly established (Spring 2009) . This will probably be the airport's strongest route next year.
Will be interesting to see how Flybe react - I predict a heavy marketing campaign - but they are weak on fares, on time performance and flight cancellations, compared to FR.
Expect FR to start sniping on these aspects of Flybe.
All good stuff for the local punters and job prospects.
Also good to see more ways to avoid the trek up to LHR/LGW
Flitefone