PPRuNe Forums - View Single Post - Vulcan XH 558 Threads (merged)
View Single Post
Old 23rd Feb 2008, 09:52
  #688 (permalink)  
MrSoft
 
Join Date: Aug 2007
Location: Yorkshire, England
Age: 57
Posts: 130
Likes: 0
Received 0 Likes on 0 Posts
How totally depressing. Been away and I just caught up with this stuff.

Sitting in my inbox was the entreaty to Spam everyone from GMTV to the Beano with the lamest press release I ever saw. My mouth is agape at the amateurishness off it all. Where is the marketing oomphh, in return for all our donations? I see they do actually have a Commercial Director called Rusty, who seems more preoccupied with moaning about "copywrite" (sic) issues and unauthorised use of the word Vulcan.

It seems to me that they failed utterly to lever publicity around the first flight, perhaps the most moving aviation event I can remember, excepting Concorde's last flight.

It seems to me that they never thought beyond first flight and had no plan.

Make no mistake, it will go t*ts-up unless some professional input on marketing / sponsorship materialises. It's just a question of time. I am left feeling that I wish it had never flown at all, it's too poignant!
MrSoft is offline