Google the Chief Executive, write to him/her at their home address (Companies House gives this) and point out - rationally - the illogicality of this proposal (based, it seems, on an 18 year olf squaddie posted to Germany for the first time!). A few years ago I had the similar rubbish with a 'free' life assurance scheme offered by a High Street Bank, that would not (unnaturally) insure for military risk. This included injury in a service vehicle - say, Corsa on the M4 - or office based injury - say, electrocuting oneself on a photocopier. I pointed out that these are not specifically military risks, and they, in turn, pointed out that Serviceman were generally a higher risk (alcohol, adrenaline etc). I promised to go public with my complaint and they relented.