Ten Commandments for the UKNDA:
1. Maintain the AIM. A tried and tested military maxim meaning that, in all that you do, never forget what is your main aim – what it is you seek to achieve. For the UKNDA our purpose is:
To campaign for sufficient appropriate and fully funded Armed Forces that the Nation needs to defend effectively this country, its people, their security and
vital interests wherever they may be.
2. Work as a Team. Working together is far more effective than individuals working alone.
3. The Task, the Team, the Individual. This is the ideal arrangement. Always remember the task in hand. Work together – but remember always that the Individual is important.
4. Co-operate. No inter-service squabbling – it is entirely counter productive.
5. Be Positive. Onwards and upwards.
6. Be Inventive. Observe the masses and do the opposite.
7. Be Pro-active. Seize the initiative. Don’t wait for things to happen – MAKE them happen.
8. Be Persistent. When bashing your head against a seemingly unbreakable brick wall, persevere. At least you’ll loosen a few bricks, and, with perseverance, the wall will fall down (though you may acquire a headache on the way). (With apologies to the late Admiral of the Fleet Viscount Cunningham of Hyndhope – then better known as “ABC” whose saying I have plagiarised)
9. LISTEN to others – take wise counsel.
And finally – and above all – as Sir Winston Churchill said when asked what was the secret of success:
10. “NEVER GIVE UP!”
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John Muxworthy
Cdr, RN CEO UKNDA Ltd