Actually, Silverjet are getting lots of good press. They are featuring in the travel supplements, occasionally in the news, you see their adverts everywhere, and the financial press covers them too.
The only negative press has been in some financial papers during the last couple of weeks, and on Pprune. Most people are not interested in share price movements, but just see the brand. And the Silverjet brand has been well polished since before its inception, and it continues to win customers.
For a company that's been operating for just a year, they have done a remarkable job of establishing and defining their brand, and spreading the word about the innovative service they offer.
I wish them well.