eu01
You are right, I work in a business that lives the brand. And this is what has made us succeed. Focus comes away from Price, and we leave our competitors in the shade.
So a little bit of brand magic and hey presto! I also agree that Ryanair do what they do extremely well. Preceptions are everything. Its time to cash in on the good work done on things like frequency punctuality etc.
MOL is an amazing business leader, great with numbers and economy but has no clue about Brand.