Ryanair Progress
Some interesting commentary in last few days.
I am of the opinion, that Ryanair needs to move away from being totally price driven and aim to be a desired brand. That would be a big repositioning exercise, however it will need to be achieved. This is their challenge, I mean in many occasions where Ryanair has a competitor price can be the reason why people use them.
They are however fortunate that they have a massive €2Billion in the bank!
On a further note, I read that someone mentioned that Ryanair only went onto ALicante for eg last summer with only 1 flight a day from Stansted. I would suggest that this because committing to a high frequency summer schedule would perhaps mean a similar winter frequency. And their initial experience on the Spanish sun routes is that it is very seasonal, I realise that there are alot of commuters going to second homes but the tourist levels are way down.
I think the daily flight is just to hurt the competition.
What does anyone else think?