I dont know what you are all so worried about!!
To the best of my knowledge BA have consistently, spectacularly failed to run any subsidiary operation profitably......and it looks as if one or two of the key players responsible for the CX abomination have been given significant roles.....Didnt I see Maynard's name there somewhere?....Same faces....same outcome.
If I recall correctly, the only time an offshoot threatened to be a success...ie GO....it was dumped and Rod Eddington went on record at the time as stating that one of the reasons for disposal was that it was becoming too successful and was competing with the established BA operation!!
I really dont think current BA management are capable of running anything other than their LHR operation with its cash cow routes and no real world competition.
Good luck anyway!..........There can only be one winner in this and it will be very messy for the loser.