Where does Welsh business want to go?
Major survey of executives' travel needs
In the biggest-ever co-operative campaign between business organisations in Wales, the nation's executives are being asked: " If you COULD fly from Cardiff, where WOULD you go?"
The resulting data is hoped to be the most comprehensive and accurate regional information ever presented to the world's airlines about the travel requirements of Wales' business community.
Twelve leading business organisations are involved:
- Cardiff&Co
- Cardiff Breakfast Club
- Cardiff International Airport,
- CBI Wales,
- Institute of Directors Wales,
- International Business Wales,
- Business In Focus,
- NGB2B
- Swansea Futures,
- Vale Business Club
- West Wales Chamber
- Western Mail
The mainly on-line campaign will ask business travellers to identify themselves and answer a short survey about their air travel habits. Executives who have completed the survey will be kept up-to-date on the results and the emergence of new routes and schedules achieved from the project.
Data from the survey will be presented to airline decision-makers at a special route-planning conference in Porto, Portugal, in May.
Bill Savage, chairman of Cardiff & Co, said: "As a regional economy in a dynamic global environment, Wales must take action to strengthen the competitive position of its businesses. Establishing a good choice of business-friendly air routes and schedules from our capital's airport is central to this."*
Peter Phillips, Cardiff International Airport's Head of Marketing and Communications stressed: "Typically, when airlines seek to strengthen existing or establish new routes, they need hard and fast data before considering the commitment of aircraft and personnel. This massive co-operation exercise is the best chance for getting that evidence that we have ever had."