The lunacy of this industry never fails to amaze me.
When it costs less to fly to Tenerife than take a bus to Paddington, there is a non-sequiter somewhere in the business model...
Notwthstanding our own industry is responsible for this status quo, I can assure you it wasn't professional pilots who dreamt this up.
So why the hell should we pay for it?
I don't object to the idea that what I should pay for a passage, whatever the form of transport, should bear some resemblance to the cost of such passage.
Unfortunately, it would appear, many do.
This is the bottom line.