According to me, it just shows that the company is currently in a bad shape and quiet "vulnerable" (what is doing easyJet???) with all their new crap bases (MAD, MRS, BRE, BHD, BOH)
According to me, you have no idea what you´re talking about.
You go through the booking process on the net, decide whether you have hold baggage, and/or want fast check in, decline or accept the insurance and then look at the total price. If you like the price, you confirm it, if you don't you look up other airways or revise your holiday plans.
Probably the best-ever reply on PPRuNe.