Ryanair new charges = new evidence there yield will be very very low for the 2nd half year 2007... Bad news for the shareholders...
Of course, they are rubbish when they said that it is to encourage free on-line check-in
The people which usually don't need to check-in at the airport are business travelers, but they are not ryanair main targets, and they don't need an increase of these charges to know it exists. These charges will obviously increase the charges for families that are OBLIGED to check-in at the airport.
Increasing charges has a direct incidence on the bottom line as it is a very easy way to generate pure margin. No need for long studies or brain (as always), just be brutal! And these fees are of course never refund by Ryanair (in case of cancelation, no shows etc)... Only good points for them, and bad points for passengers.
According to me, it just shows that the company is currently in a bad shape and quiet "vulnerable" (what is doing easyJet???) with all their new crap bases (MAD, MRS, BRE, BHD, BOH)