Nothing has changed in the GA aircraft market for trainers , other than the demand has increased. So what went wrong.
This is a perfect example of bad strategic planning from a management team who did not do their sums and when their sums did not start to add up ( in a major way), did nothing too much about it. Sure there would have been some surprises in such a start up operation, but I think the projections did not lean towards the caution side of such a low margin /low volume industry .Their cost structure was way out of line The product is good and the demand was there at the prices quoted , so at the end of the day the inevitable has occurred.