As I've posted elsewhere, just because Maxjet failed doesn't mean Silverjet will.
Business and first class is all about service and Silverjet's service is far better than Maxjet's.
Maxjet had to keep prices low to compete for customers, even though energy costs were going up. Silverjet can afford to put their prices up and still be very competitive because people will be willing to pay.
Weakness in the City and the US economy is likely to be good for Silverjet because they're still much cheaper than traditional business class. That makes them a very good option for companies who want to save money on executive travel.
Some small companies may switch to flying economy but most need their executives to arrive in good shape and go straight to meetings. That means they have to fly business class and get a decent night's sleep.
What Silverjet is doing is filling a niche and I don't think they've even got into their stride yet. According to the CEO (see article below) they're talking to investors who want to extend the business model in India, China, South Africa and elsewhere in the Middle East.
It all sounds very promising. It will be interesting to see how the new flight (is it LA?) goes too.
Recent article on Reuter's:
http://uk.reuters.com/article/UK_SMA...nnel=0&sp=true